Some of the links in this article may be affiliate links, which can compensate me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind.
Consumers and C-level executives are putting more stress on marketing teams. They are continuously pushed to create individualized target audience experiences, stay up to consumer demands, and demonstrate measurable marketing ROI.
Keeping up with the marketing strategies and the priorities necessary for business success may be difficult for marketing teams. Here are essential books that inspire you to use your company’s best digital marketing techniques.
THE NEURO-CONSUMER
Written by: Anne-Sophie Bayle-Tourtoulou And Michel Badoc
Release Date: May 6th, 2020.
Pages: 332
Price: $60
Free Download Here
The Neuro Consumer offers flexible marketing and business strategies. As its name implies, the Neuro Consumer is based on neuroscientific research demonstrating that most purchasing decisions are illogical and influenced by unconscious brain processes.
The Neuro Consumer outlines the unconscious habits of the neuro-consumer and demonstrates how big global corporations are utilizing these discoveries to shed light on the practices of their customers.
The Neuro Consumer focuses on how to modify marketing and communication to consumers’ illogical and subconscious behavior, the direct impact of consumers’ significant senses on their purchase decisions, and how customers crave their brains to interpret communications.
Focuses on the effects on packaging, pricing, retail settings, and advertising. It demonstrates how you may use nudges and deceptions to make marketing and communication more effective by making them neuro-compatible with the subconscious expectations of consumer behavior.
The Neuro Consumer also describes how social media marketing and communities affect customers’ choices and customer loyalty when the group conscience progressively replaces the individual conscience and suggestion takes precedence over communication.
Starting A Blog
Written by: White Belt Mastery
Release Date: June 24th, 2020
Pages: 235
Price: $4.51
Free Download Here
A thorough beginner’s guide to blogging is available in Starting a Blog. It clearly shows how to create a blog step-by-step. It responds to a few basic queries that newbies may have while beginning a blog or blogging website.
Additionally, it demonstrates how to build a profitable website quickly to earn money online. Also addressed in Starting a Blog are questions like what is a domain name, Webhosting, and which one should you choose? How can you quickly build a blog using a well-known CMS? Etc. It also explains the distinction between a page and a post.
By the time this book is finished, the reader will know how to start a profitable blog and optimize it to show up in Google’s top results. You can monetize your blog and make money from it faster with the help of Starting a Blog Book.
This top digital marketing book concentrates on all the procedures for a newbie to develop a blog and start making money with it rather than just explaining how to make websites.
The users who access your website are known as leads. The quantity of leads closely correlates with the revenue.
The drafting of copy (funnels) and content differ significantly. This book provides examples of less expensive alternatives to costly Funnel builders and content marketing efforts.
The Lean Startup
Written by: Eric Ries
Release Date: June 24th, 2020
Pages: 336
Price: $18.99
Free Download Here
This book brings concepts from lean manufacturing and agile development to innovation.
The Lean Startup helps firms flourish in a small business environment rife with risk. The main goal of The Lean Startup is to help readers make much better, quicker business choices.
It is generally accepted that the first task for every founder is to draft a small business plan, which is a static document that details the magnitude of an opportunity, the problem that needs to be solved, and the solution the new firm will offer.
Before an entrepreneur even starts to construct a product, customers crave to conduct independent research and write a business plan at their workstations.
Before raising capital and carrying out the concept, the Lean Startup focuses on the premise that you can resolve most digital business unknowns in advance.
When business leaders with solid business plan secure funding from investors, they proceed similarly to build the product.
The reader can invest thousands of person-hours to get it ready for launch by reading such top digital marketing books with little consumer involvement.
And too frequently, entrepreneurs discover that customers do not need or desire most of the product’s features after months or even years of development. The Lean Startup will explain every facet of such business-proven strategies.
Digital Marketing Strategy, Implementation, and Practice
Written by: Dave Chaffey
Release Date: January 28th, 2019
Pages: 576
Price: $62.08
Free Download Here
The most comprehensive manual on all elements of leveraging the Internet, digital marketing media, and marketing technology to accomplish the objectives of integrated multichannel marketing is found in Digital Marketing Strategy, Implementation, and Practice.
This book offers thorough, helpful advice on how businesses can maximize digital marketing media and technology to accomplish their marketing objectives.
Through case studies from cutting-edge companies like ASOS, Spotify, Zalando, and Zappos, digital marketing connects marketing theory with actual business experience to help readers comprehend digital marketing in the real world.
New “Essential Digital Abilities” boxes provide readers with advice on how to build the essential skills they will need in the workplace to enable this.
The best practice frameworks for creating content marketing strategies will be taught to readers, along with business success criteria for major digital marketing strategies, including search marketing, conversion optimization, and social media marketing like Facebook, Twitter, and Linkedin are used for digital communications.
Through case studies and interviews with cutting-edge businesses like eBay and Facebook, this book focuses on marketing theory with real-world business experience to help students comprehend digital marketing in the workplace.
Marketing Communications
Written by: P.R. Smith
Release Date: September 1st, 1998
Pages: 450
Price: $145
Free Download Here
A thorough guide to all areas of marketing, both offline and online, is available in Marketing Communications.
This book has a wealth of advice for marketers of all experience levels, students just starting, and business owners looking to spread the word about their products.
Of all Marketing communications digital marketing books, the one on online and offline integration has the most robust emphasis.
Its very DNA is a mixed content marketing effort. Such digital marketing books are crucial for offering students the specific skills companies will look for – to develop integrated marketing practical strategies.
Digital marketing professionals all too frequently take a bolts-on approach to integration. Marketing Communications has a rare talent for simplifying the difficult into engaging stories.
This book will be an excellent resource if you wish to understand the fundamentals of strategic communication and receive organized recommendations to develop more effective campaigns.
Dropshipping And Affiliate Marketing
Written by: Aik Miller
Release Date: July 11th, 2020
Pages: 262
Price: $6.55
Free Download Here
Making money online without spending a lot of it is possible with dropshipping. All you need to start a business is an internet connection, a product, a website, a delivery service, and a payment method. There are certain dangers for you, though.
However, you could not lose much if you employ dropshipping and affiliate marketing to help you get started. Amazon, eBay, and Shopify are covered in this book. It covers how to use social media marketing and increase revenues by exerting effort initially and then frequently.
Dropshipping & Affiliate Marketing break down a topic that may be pretty intimidating into manageable bits.
Nowadays, establishing an internet business is a common desire. The book introduced a few systems definitions before moving on to the benefits and drawbacks. This is a fantastic beginner’s step-by-step instruction to finish this successfully.
But they run into many obstacles because they don’t know where to hunt for information that suggests effective marketing techniques and platforms to advertise your items or promote third-party products without spending significant money. It’s a straightforward digital marketing book that’s simple to comprehend and use.
12 months to $1 Million
Written by: Ryan Daniel Moran
Release Date: May 5th, 2020
Pages: 240
Price: $21.99
Free Download Here
The term entrepreneur is today’s go-to buzzword, and every aspirant company owner has probably run upon an absurdly large number of purportedly straightforward routes to success.
The fact is that creating a genuine, business success, and long-lasting business takes many hours of dedication, tenacity, and effort.
Using a unique and practical approach, 12 Months to $1 Million condenses the startup period into one frantic year that has assisted hundreds of new business owners reach the million-dollar mark.
These digital marketing books help brand-new entrepreneurs make decisions fast, get their product up for sale, and introduce it to a market that is ready and eager to buy by cutting out the noise and offering a precise and proven method.
But not just any business; one that is focused on selling authentic goods that you manufacture or buy in bulk from wholesalers.
You will be the proud business owner of a million-dollar company and be able to make all of your social media strategies for the rest of your brand if you have the bravery to finish 12 Months to $1 Million.
Digital Marketing Strategy
Written by: Simon Kingsnorth
Release Date: May 28th, 2016
Pages: 338
Price: $13.85
Free Download Here
To achieve quantifiable and accountable economic success, the modern marketer must understand how to combine the use of the digital world with strategic thinking.
Digital Marketing Strategy walks you through every stage of developing your ideal marketing campaigns, including the crucial components of doing just this.
It analyzes the fundamental strategies and tools of digital campaigns, such as social media marketing, content marketing, SEO (keyword research), user experience, personalization, display advertising, and CRM, as well as the more general aspects of implementation, such as planning, integration with overarching business objectives, and presenting to decision-makers.
Digital Marketing Strategy brings marketing campaigns to life via best practice case studies, images, checklists, and summaries to provide you with informative and valuable insights.
This book shows how an integrated and comprehensive approach to marketing results in higher success rather than prescribing a constrictive “one size fits all” paradigm.
It also equips you with the skills to customize your plan to your particular business demands. Many online marketing tools, such as budget and strategy templates, lecture slides, and a bonus chapter, can assist with digital marketing books.
Digital Marketing Strategy
Written by: Simon Kingsnorth
Release Date: April 30th, 2019
Pages: 384
Price: $126
Free Download Here
Building an efficient and valuable digital age plan is made easy with the help of Digital Marketing Strategy, which offers a well-organized and informative manual.
Ensure your marketing approach aligns with your company’s goals by optimizing your digital platforms.
There is no shortage of books on digital marketing, but it may be challenging to find one that covers every aspect of the field.
However, a comprehensive answer to all of your digital marketing demands is a marketing strategy.
This important and readable book offers an approachable, step-by-step structure for designing, integrating, and assessing each digital world platform and technology geared toward achieving overall business growth.
A comprehensive overview of what company executives and marketers need to know to successfully navigate the complicated digital age.
The comprehensive resource digital world strategies offer information on the essential digital marketing disciplines and how to incorporate them into a successful design.
A must-read for both beginners and experts. It is among highly engaging social media marketing books with well-organized chapters, real-life examples, and a constructive section with additional reading after each chapter.
Affiliate Marketing For Dummies
Written by: Ted Sudol, Paul J. Mladjenovic
Release Date: December 12th, 2019
Pages: 352
Price: $16.99
Free Download Here
Your best bet for making big money is through affiliate marketing. Numerous primary and small businesses, like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline, and others, have programs that allow you to earn from the vast array of goods hit makers sell.
Affiliate marketing is perfect for bloggers wishing to make money from their writing. The reader of Affiliate Marketing For Dummies is prepared for an industry worth several billion dollars and has more than 10 million participants in Google analytics globally.
As more digital marketers offer affiliate programs, there is always room for more since the opportunity expands. Your path to a piece of the pie is outlined in Affiliate Marketing For Dummies.
This book was written just for you! Earn money doing what you already do! Turn your current skills and hobbies into a profitable venture.
You receive a commission through epic content marketing in exchange for online product promotion for hundreds of well-known digital marketing professionals.
The procedure, what to search for in an affiliate program, how to develop content that sells, what you need to know about search engine optimization, legal and tax techniques, brand messages, and everything else you need to succeed are explained in this digital marketing book.
The Six-figure Second Income
Written by: David Lindahl Jonathan Rozek
Release Date: August 10th, 2010
Pages: 256
Price: $23.29
Free Download Here
To launch a profitable internet business, you don’t need to be 24 years old, rich beyond your wildest dreams, or working in a flourishing industry.
The Six-Figure Second Income shows how to launch or expand a business even when you believe you have a lot going against you. This book is based on the ideas hit makers discovered by conducting various experiments and using several tools and resources.
This book will provide the practical guidance you require if you’re sick of hype and doubt that anybody can prosper online.
Perhaps you have considered starting an online business but have refrained since doing so would require you to leave your current position and enter the uncertain world of Internet startups and big data-driven companies.
Or because you believe you need an excessive amount of time and money. Or perhaps you think the field is too entire and cluttered.
With the Six-Figure Second Income, you will be forced to discover all the solutions to your digital strategy problems.
This book gives you a complete toolkit to use the things you know or do best to sell them online for a profit—all in your own time, working at your own pace. It is full of practical guidance and tried-and-true ideas.
Dainis Kane
Dainis is a writer and digital marketing expert passionate about SEO and blogging.
Find More